Purpose is not a cause, it is a way of operating your business. Arguably it must become the way an organization operates. Although there are some “social good” aspects of demonstrating a higher organizational purpose, it does not come to be simply through annual corporate social responsibility documents. Purpose is more than a cause. It…
Tag: Salesforce
Salesforce’s mission to revolutionise corporate philanthropy
Salesforce.org, the philanthropy arm of SaaS giant Salesforce, is seeking to revolutionise corporate philanthropy through its unique 1-1-1 model. Information Age discusses the organisation with its EMEA president, and Women in IT Awards finalist, Charlotte Finn Source: Salesforce’s mission to revolutionise corporate philanthropy
Salesforce Chief Philanthropy Officer Suzanne DiBianca Wants All Companies To Drive Social Change
Source: Forbes / Michael Zakaras What role should businesses play in social change? In political advocacy? Is it okay for corporations to take a public stand, as Salesforce has and does, on issues like equal pay for women or LGBTQ rights? What do these actions signal about the future of CSR and corporate giving? To get…