The NFL and Crown Royal have partnered up again this year with the “Kick off with Crown Royal” campaign.
The NFL and Crown Royal have partnered up again this year with the “Kick off with Crown Royal” campaign.
$25,000 from the Crown Royal Generosity Fund will be donated to the Southern Smoke Foundation. The Southern Smoke Foundation is an organization dedicated to helping those who work in the food and beverage industry.
The donation is just a small part of the whiskey brand’s million-dollar commitment to support groups such as hospitality workers, active-duty military members, and veterans throughout the NFL season.
“We’re thrilled to continue our relationship with Crown Royal as we aim to inspire generosity towards the people who make gameday what it is—the bartenders, servers, dishwashers, and more who help us enjoy each and every NFL gameday,” said Kathryn Lott, Executive Director of Southern Smoke Foundation. “As we continue in our mission of helping our own, the food and beverage industry, we’re thankful to Crown Royal for their ongoing support of our efforts.”
Source: The NFL, Crown Royal Generosity Fund | Whiskey Raiders