On March 27, as businesses across the U.S. were starting to feel the devastating effects of pandemic-related closures, Fieri started the Restaurant Employee Relief Fund. The vast majority of the money he raised came after personal pleas to the likes of Moët Hennessy USA, PepsiCo, and Uber Eats, whose sponsorship has collectively helped roughly 43,000 people receive $500 grants.
The host of Diners, Drive-Ins, and Dives has also produced a documentary, Restaurant Hustle 2020, spotlighting the challenges the industry continues to face. It airs on the Food Network in December, which is also when the self-appointed mayor of Flavortown opens his delivery-only chain, Guy Fieri’s Flavortown Kitchen, in almost 200 locations, including Los Angeles and Minneapolis. Dishes include the Real Cheezy burger, which comes with Fieri’s signature donkey sauce.