Why Corporate Philanthropy Is Good For Business

Most companies have something more to give the world than their products. That could be their position to advocate for worthy causes, the expertise of their employees, or the financial resources to help a community project succeed. The Best Workplaces for Giving Back, recently announced by consulting firm Great Place to Work and Fortune, do all of these.

The leading employers are finding ways to use charitable efforts to connect employees to their work and ultimately drive a more productive, engaged workforce.

“It goes deeper than donating to nonprofits or serving on their boards,” said Jonathan Becker, a workplace culture expert and partner at Great Place to Work. “Community involvement is moving closer to the core of what the company does. These organizations are searching for ways to build on their teams’ skills and connect them to worthy endeavors that resonate with what they do at work.”

Source: Why Corporate Philanthropy Is Good For Business | Fortune.com


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