Salesforce CEO Marc Benioff Says The Business Of Business Is Improving The State Of The World

Purpose is not a cause, it is a way of operating your business. Arguably it must become the way an organization operates. Although there are some “social good” aspects of demonstrating a higher organizational purpose, it does not come to be simply through annual corporate social responsibility documents. Purpose is more than a cause. It is a wholesome way of being and operating for any organization. Purpose is truly the secret sauce between financial success, business longevity and “doing good” in society

Source: Salesforce CEO Marc Benioff Says The Business Of Business Is Improving The State Of The World

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