San Francisco officials made a bold promise Friday, saying that within three years the city will eradicate the problem of family homelessness, housing 800 families and creating a no-wait system of support for those who might face the streets in the future.It’s a $30 million plan, a public-private partnership with $20 million already in the bank. And city officials and philanthropists all but guaranteed success, despite the considerable challenges ahead.
“This is very straightforward,” said Salesforce.com CEO Marc Benioff, who with his wife, Lynne, are among the major donors to the effort. “It will happen.”
The Heading Home Campaign will expand existing efforts to provide rapid rehousing for families in crisis, providing support and rent subsidies to keep them off the streets and out of shelters permanently, said Jeff Kositsky, director of the city’s Department of Homelessness and Supportive Housing.