Source: We the Unicorns / Lea Rice
Way back in 2012, before book deals, cosmetic lines and baby pugs, Zoella unwittingly cham
There’s still a stigma to beat. Depression in particular is a fatal secret to keep – more men die from suicide every year than from cancer – but people of all ages still feel too ashamed to open up about what’s really going on.
Let’s start back at the beginning. As soon as Zoe Suggs started weaving anxiety videos into her usual makeup tutorials, young people started to sit up and pay attention. She went mainstream, appearing on nationwide TV shows like This Morning to demonstrate that good things can happen when you discuss anxiety. She appeared on the show with Holly Willoughby and Phillip Schofield in September 2014, and was announced as an ambassador for mental health charity Mind the following month.
Beckie Jane Brown (formerly Beckie0) also began vlogging about a much lesser-known illness called Trichotillomania; a condition where someone feels compelled to pull their hair out.
Beckie compiled years worth of photos, taken every day, to show how the condition has changed and affected how she looks as she lives with the condition. She still produces updated compilations as part of her TrichJournal movement, and are frequently picked up by news outlets such as the BBC.