Buffalo Wild Wings general manager runs marathon for charity

“Team Up For Kids,” a nationwide effort by Buffalo Wild Wings to raise money for the Boys and Girls Clubs of America, has led one Auburn man to go above and beyond.

On Buffalo Wild Wings’ third annual Community Day, James Farrance, general manager at Auburn’s Buffalo Wild Wings, set up a treadmill on the restaurant’s dining room floor and completed a full 26.2 mile marathon, with breaks, to raise funds for the Boys and Girls Club in Geneva.

“It’s the least I can do for a great community,” Farrance said without breaking stride.

In addition to individual donations, 10 percent of restaurant sales from Wednesday will go directly to the Geneva Boys and Girls Clubs to support new sports teams, activities like coaching clinics and tournaments, new equipment, and new jerseys.

Farrance has asked for donations of $1 or 50 cents per mile, but the restaurant will accept any amount people are willing to give.

This is Farrance’s first year running a marathon for the event, and his second year participating in the fundraiser. Other Buffalo Wild Wings locations across the nation sponsor dunk tanks and other related events to promote the fundraiser.

By 2017, Buffalo Wild Wings’ goal is to help more than 100,000 children belong to a team raising at least $6 million for Boys and Girls Clubs of America. Patrons can join the mission by purchasing sauce and seasoning bottles, and participating in fundraising events across the country.

In 2015, Buffalo Wild Wings was able to provide $2.8 million dollars to fund ALL STAR grants to expose more kids to the benefits of participating in team sports.

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